All Marketing & branding articles – Page 62
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NewsVideo: Pets at Home to unveil crowdsourced advert during Britain's Got Talent
Pets at Home is to premier an advert during Britain’s Got Talent tomorrow featuring video clips crowdsourced from social media.
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OpinionComment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.
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NewsTesco to launch own brand smart phone this year
Tesco is to launch an own brand smartphone this year to build on the success of its tablet Hudl.
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NewsMorrisons forced to apologise for Angel of the North advertising stunt
Supermarket Morrisons has apologised after its decision to beam an advert onto the Angel of the North sparked outrage.
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NewsBreakfast briefing: Retail news on Morrisons, Amazon, Tesco, Mothercare and more
Retail news round-up on May 6, 2014: Morrisons apologises for ad stunt, Amazon and Twitter ink tie-up, Tesco launches pound zones and more.
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NewsMaplin unveils first TV ad in push for broader shopper appeal
Electronics retailer Maplin is preparing to launch its maiden TV ad campaign as part of a “strategic change” at the business to reach out to a wider customer base.
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AnalysisJohn Lewis at 150: Three items from the archives tell the retailer's story
Judy Faraday, John Lewis’s archivist, has spent the last year researching the retailer’s history for the 150th anniversary.
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AnalysisJohn Lewis at 150: Adverts that became must-watch television
Through TV ads, John Lewis reminds its viewers of the comforting feeling of choosing a shop that remains rooted in the ideals of the founders.
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NewsMarks & Spencer aims for online to be as profitable as stores within three years
Marks & Spencer is targeting its online business to be at least as profitable as its stores division within three years.
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OpinionComment: All of retail should celebrate John Lewis’s birthday
The 150th anniversary of any British business is cause for celebration, particularly in a landscape where we’ve become used to so much change.
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NewsCurrys and PC World aim to score with World Cup campaign
Currys and PC World are preparing to tap into football fever ahead of the 2014 FIFA World Cup in Brazil with a TV campaign.
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NewsJohn Lewis at 150: Special anniversary advert hopes to 'evoke nostalgia'
John Lewis is marking its 150th anniversary with a major marketing campaign, including a TV ad airing this Saturday celebrating life in Britain.
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NewsHalfords launches TV ad to inspire the UK to love the open road
Halfords unveils its new TV ad campaign tonight which aims to inspire people to love the open road and celebrate the joys of cycling.
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AnalysisJohn Lewis at 150: Track the evolution of an iconic logo
Journey through the changing typefaces of the John Lewis logo from 1920 to 2001 and see how its brand message has evolved.
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GalleryIn pictures: Kate Moss launches comeback collection with Topshop
Shoppers flocked to Topshop’s Oxford Street flagship last night to see the launch of the new Kate Moss collection.
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AnalysisJohn Lewis at 150: How heritage helps build a bond with shoppers
John Lewis’s offer to customers has always relied on its heritage. Ahead of its 150th birthday on May 2, we look at how other retailers can do the same.
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OpinionComment: Ryanair's first TV ad is only the first step in its image turnaround
Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
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NewsGame’s brand match raises questions about its IPO strategy
Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.
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AnalysisVideo: Jigsaw chief executive Peter Ruis on its Duke Street Emporium store
Jigsaw’s chief executive Peter Ruis welcomes shoppers to the new two-floor, 6,000 sq ft Emporium store on London’s Duke Street.
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AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.