All Marketing & branding articles – Page 66
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AnalysisCampaign of the week: Gap uses famous faces for Lived-in ads
New is so passé if Gap’s global marketing campaign is anything to go by. Its Lived-In print campaign focuses on fabrics that look well-loved and much-worn.
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NewsBreakfast briefing: Retail news on AO.com, Tesco and French Connection
Retail news round-up on February 27, 2014: AO.com insists it is not benefitting from ‘dot com bubble’, Tesco under fire from farmers for buying less British beef, French Connection appoints media agency
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OpinionComment: Smart data is the core of modern retailing
Big data has always been one of retail’s greatest strengths - after all, the Tesco Clubcard is arguably the predecessor of big data as we know it today. It is also one of the biggest challenges retailers face.
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AnalysisVideo: Topshop Virtual Reality Front Row Experience
London Fashion Week always brings a raft of technological innovations from retailers such as Burberry. This year Topshop led the pack with its virtual reality experience.
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NewsSofa.com enlists the help of Lord of the Rings director Peter Jackson
Sofa.com has made a new appointment, Oscar-winning director Peter Jackson.
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OpinionRetail surgery: Do retailers have to do more than just sell?
Do retailers have to do more than just sell?
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OpinionComment: Malcolm Walker on lessons learned from letting TV cameras into Iceland
These days social media might be more effective than TV coverage, says Iceland chief executive Malcolm Walker
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NewsLovehoney to turn on viewers with new TV series Frisky Business
Sex toy etailer Lovehoney is the latest retailer to take centre-stage in a TV series, with a fly-on-the-wall documentary named Frisky Business to debut next month.
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NewsThe Co-op to survey the public on its future
The Co-op has launched an unprecedented survey of the public to help decide its future including asking how it shares its profits and whether it should make political donations.
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AnalysisAnalysis: Are retailers facing a new breed of cyber attack?
Hot on the heels of US retailer Target suffering a huge data breach in December, it has merged that more than 2,000 Tesco customers’ email addresses and passwords were posted online yesterday after data stolen from other sites was compiled by hackers.
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NewsBreakfast briefing: Retail news on Morrisons, Karen Millen, Harrods and more
Retail news round-up on February 13, 2014: Morrisons boss rallies troops for turnaround, Karen Millen to launch Knightsbridge flagship, Harrods mulls overseas expansion and more
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NewsAnn Summers targets rival retailers in Valentine's marketing stunt
Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.
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AnalysisVideo: Sainsbury's Active Kids campaign
The latest iteration of Sainsbury’s ongoing ‘Active Kids’ campaign is a push to get children eating and cooking healthier meals through their schools with the help of the grocer’s voucher scheme.
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NewsDunelm first-half profits rise despite like-for-like sales slip
Homewares retailer Dunelm has reported a rise in profits despite a decline in like-for-likes sales in the first half.
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NewsBreakfast briefing: Retail news on Asda, Game, Lidl, Sports Direct and more
Retail news round-up on February 10, 2014: Asda mulls Early Learning Centre bid, Lidl eyes new UK headquarters, The Kooples losses widen as marketing costs rise and Sports Direct confirms bid for Irish chain Elverys
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OpinionComment: Retailers must consider new technology's return on investment
Across the retail sector a lot of effort is going into finding creative ways of using technology to create new customer experiences.The question is, will that investment trickle down into a return for the business, or is it just window dressing?Marc Jacobs recently revealed that it plans to open a ...
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AnalysisVideo: HMV Presents Awards Season
The red-carpet season is upon us and HMV is on a push to capture some of the movie buzz with the launch of its first cinema advertising campaign in five years.
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AnalysisAnalysis: Six ways Facebook has changed retail
As Facebook celebrates its 10th birthday, Retail Week looks at how it has benefited retailers.
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OpinionComment: Why big data should be every retailer’s roadmap to the future
I was alarmed to read a piece in Retail Week entitled ‘Retailers are being blinded by big data’.
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CartoonBlower's retail cartoon: Great British Bake Off drives Poundland sales
Retail Week’s cartoonist Patrick Blower takes a look at the stories making the news.