All Marketing & branding articles – Page 67
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Opinion
Comment: Why John Lewis' Commonwealth Games sponsorship is a golden opportunity
As a brand, John Lewis is highly based on values. The unique employee ownership structure; emphasis on long-term quality customer service; and brand communications that reflect how we behave towards each other rather than our own personal wants gives John Lewis a special place in British society.
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NewsJohn Lewis sponsors Commonwealth Games after London Olympics success
John Lewis is to sponsor the Commonwealth Games this year on the back of the huge success it had supporting the 2012 London Olympics, Retail Week can reveal.
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OpinionRetail surgery: What’s the best way to target older customers?
Sweeping judgments are often made on the basis of age, but are today’s stereotypical ‘older shoppers’ set in their ways and unlikely to be a target opportunity for anything new?
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AnalysisVideo: Asda takes swipe at rivals' scarecrows
Asda has replaced its December snowman with a January scarecrow for the follow-up to its Christmas campaign - an equally unsubtle dig at its competitors.
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NewsHMV to launch first cinema ad campaign in five years
Entertainment retailer HMV is launching its first cinema advertising campaign in five years to tie in with the film awards season.
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NewsThe Co-op slashes prices on essential items
The Co-op has today slashed the price of several essential items as it goes head-to-head with the big four grocers and aims to entice shoppers under financial pressure as they await January payday.
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AnalysisVideo: Primark launches a fitness focused campaign
Primark hasn’t used its marketing campaigns to focus on a particular category before, making this bid to embrace the fitness market a new move for the fast-fashion retailer and one that follows in the footsteps of rivals such as H&M.
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NewsAsda to launch George brand into homewares
Asda has injected a new vigour into its attempts to become Britain’s biggest non-food retailer with the launch of its George brand in homewares.
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AnalysisInfographic: The evolution of high street retailers' logos
As the UK high street’s retail scene continues to change rapidly, Retail Week takes a look at how retailers’ logos have evolved.
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NewsBreakfast briefing: Retail news on Selfridges, John Lewis, Ikea and The Original Factory Shop
Retail news round-up on January 17, 2014: Selfridges launches its Festival of Imagination campaign, John Lewis and Ikea report surging January Sales and The Original Factory Christmas sales edge up
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AnalysisCampaign of the Week: Aldi targets thrifty shoppers with Swap and Save
Aldi last week launched the latest iteration of its Swap and Save campaign as the discounter seeks to capitalise on thrifty shoppers attempting to cut back in January.
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NewsB&Q appoints Amanda Walker to new role of director of brand communications
DIY giant B&Q has appointed Amanda Walker to the new role of director of brand communications, responsible for advertising and digital.
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NewsSainsbury's hits out at Tesco in new TV campaign
Sainsbury’s is to kick off a TV campaign tonight to promote its relaunched Basics range alongside its ethical credentials in ads which hit out at Tesco on the anniversary of the horse meat scandal.
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AnalysisInternational analysis: Target expects sales to fall after 2013 data breach
Target has provided updated guidance on its fourth-quarter performance as well as disclosing additional information about a data breach, which hit the retailer last month.
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AnalysisCampaign of the Week: Sainsbury's provides timely inspiration for shoppers on a budget
Sainsbury’s is aiming to appeal to cash-strapped consumers with a new campaign that provides ideas on how to make the grocery shop go further in the frugal month of January.
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NewsDunelm second-quarter sales boosted by TV campaign and catalogue
Dunelm’s like-for-likes increased 2.9% in the second quarter boosted by its new catalogue and first TV ad campaign.
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NewsDixons hires former O2 executive Gary Booker as UK marketing boss
Dixons has hired former O2 marketer Gary Booker as chief marketing officer for the UK and Ireland.
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NewsTesco launches healthy food range as new year diets begin
Tesco has launched a healthy food range as shoppers begin their new year health kicks.
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NewsMarks & Spencer to hold flash Sale as high street discounting deepens
Marks & Spencer is to hold a one-day Sale tomorrow as it looks to lure last-minute Christmas shoppers to stores.
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AnalysisVideo: Bargain Booze's offbeat scotch egg advert won't be to everyone's taste
Bargain Booze’s Christmas campaign is a concoction of offbeat humour and promotional deals, but it might not tickle everyone’s funny bone.