All Marketing & branding articles – Page 68
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NewsSainsbury's urges shoppers to use their leftovers in January campaign
Sainsbury’s is to launch a marketing campaign in January showing consumers how to make their Sunday roast leftovers go further.
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NewsFestive grocery loyalty improves as shoppers stick with main supermarket
Customer loyalty is expected to improve this Christmas as shoppers plan to stick with their usual grocer for their main festive food shop.
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OpinionVideo: Jessops' ad fails to capture real benefits of staff expertise
Jessops’ new campaign stars its owner and Dragons’ Den stalwart Peter Jones attempting to show off the camera retailer’s expert customer service.
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NewsVideo: Bargain Booze launches Christmas TV ad centered on scotch eggs
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs.
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AnalysisVideo: John Lewis second in YouTube's most viewed ads of 2013
John Lewis was pipped to the post on YouTube’s top 10 ads of 2013, coming in second behind mineral water brand Evian’s dancing babies advert.
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NewsThe Fragrance Shop debuts on TV through sponsorship deal
The Fragrance Shop has launched its first TV marketing campaign after securing a deal to sponsor seven digital channels.
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NewsMultiyork to unveil first TV ad in seven years
Furniture retailer Multiyork is to unveil its first TV ad campaign since 2006 as it prepares to capitalise on the Boxing Day Sales period.
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NewsBreakfast briefing: Retail news on Argos, John Lewis, Morrisons, M&S and Primark
Retail news round-up December 9, 2013: Argos launches advertising agency review, John Lewis records sales up 1.8%, Morrisons cuts window cleaning to save costs, Irish M&S wokers strike over pension, Primark to grow by one million sq ft this year and the UK’s first ‘social supermarket’ opens
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AnalysisAnalysis: Retail Christmas adverts - sifting the crackers from the turkeys
Which retail campaigns hit the right note and which need a rethink? Rebecca Thomson gets the views of two advertising experts and assesses social media reaction to some of this year’s Christmas ads.
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OpinionComment: Use social media to turn customers into advocates
Truly customer-centric retailers are thin on the ground. An exception is Ao.com (formerly Appliances Online).
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AnalysisVideo: Asda crowds pile through its doors for Black Friday deals
Asda shoppers swarmed at its Brierley Hill store in the Midlands in the hunt for bargain deals on electricals shipped directly from its parent Walmart today.
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GalleryIn pictures: Asda's Black Friday promotion draws throngs of bargain-hunters
Asda is among the British retailers that have taken inspiration from their US counterparts with the launch of eye-grabbing Black Friday promotions.
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AnalysisVideo: Lovehoney's advertising effectiveness tied down by ad guidelines
Etailer Lovehoney’s new campaign promotes the benefits of shopping for sex toys online, but struggles to sell how its products can spice up couples’ love lives.
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AnalysisVideo: Ao.com's tongue-in-cheek ad campaign
Ao.com launched its first TV advertising earlier this year with a tongue-in-cheek advertising campaign which is helping build brand awareness for the etailer.
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OpinionComment: Why we should ignore Black Friday in the UK
Not everything that comes across the pond is good or appropriate for the British high street. Black Friday is simply an Americanism, which doesn’t translate very well.
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AnalysisVideo: Harvey Nichols' humorous festive campaign strikes refreshing chord
Harvey Nichols is giving consumers the gift of laughter at Christmas with a hilarious festive campaign encouraging shoppers to forego an expensive, thoughtful present and treat themselves instead.
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NewsVideo: Asda teases shoppers with Black Friday TV advert
Asda has marketed Black Friday in the UK for the first time as it aims to entice shoppers with low price deals for electricals in store tomorrow.
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AnalysisAnalysis: 5 ways to improve customer insight
Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.
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NewsMorrisons appoints former eBay director as first digital marketing boss
Morrisons has hired a digital big-hitter to propel the marketing of its online grocery which launches in January.
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GalleryIn pictures: Retail Week Enterprise Awards 2013 winners revealed
Photos from the Retail Week Enterprise Awards 2013 which were held at The Grosvenor House Hotel last night (November 26).