All Marketing & branding articles – Page 70
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AnalysisAnalysis: John Lewis Christmas ad campaign - hit or miss?
It’s that time of year many have been waiting for. The anticipation has been building since the first signs of winter really begun emerging last month. It’s the release of the John Lewis Christmas advertising campaign.
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NewsVideo: Morrisons launches Christmas TV ad
Morrisons has launched its Christmas TV advertising campaign featuring presenters Ant and Dec.
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AnalysisAnalysis: Technological innovations track the impact of shopping centres experiences
Digital and technological innovations mean the impact of experiential activities on shopper behaviour can be tracked more closely than ever before. Laura Heywood finds out how retailers and landlords are benefiting.
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NewsVideo: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
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NewsVideo: John Lewis unveils animated Christmas ad campaign
John Lewis launches its highly anticipated Christmas ad today and in a break with tradition the campaign takes the form of a cartoon.
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NewsJohn Lewis books entire X Factor ad break for Christmas campaign in ITV first
John Lewis has booked an entire ad break in Saturday’s X Factor for its Christmas campaign, Retail Week has learned. It is the first time the hit ITV show has devoted the whole slot to one brand.
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NewsVideo: Marks & Spencer Christmas ad makes debut on YouTube
Marks & Spencer launched its Christmas ad campaign on YouTube and social media on Monday, and it will air tonight on TV during Coronation Street.
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NewsMarks & Spencer's Leading Ladies campaign brings fashion boost
Marks & Spencer boss Marc Bolland has insisted there are signs of improving performance in the crucial womenswear category as lines featured in its Leading Ladies campaign sold well.
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OpinionComment: Marks & Spencer can learn from Primark’s success
Marks & Spencer boss Marc Bolland this week found himself unveiling a drop in first-half pre-tax profits on the same day as high street rival Primark announced rocketing full-year results.
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NewsAsda slashes budget for Christmas campaign to invest in price
Asda has slashed investment in its Christmas advertising campaign and blasted rivals’ “celebrity filled” ads.
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AnalysisVideo: Tesco shoppers on its face scanning scheme
Tesco’s scheme to scan customers’ faces at the till to determine their age and sex for advertisers has split opinion.
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OpinionComment: Tesco’s face scanners do not go far enough
Tesco’s plan to use face scanners to target advertising at customers certainly comes as a surprise.
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NewsVideo: Aldi unveils Christmas ad as it hits recruitment trail
Aldi has unveiled its Christmas TV ad which features characters telling the viewer which Aldi products they like.
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NewsVideo: Debenhams to launch Christmas advert on Wednesday
Debenhams will air its Christmas advert on Wednesday featuring new music star Foxes.
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NewsVideo: Waitrose puts community at centre of Christmas ad
Upmarket grocer Waitrose has focused its Christmas TV advert on its community work for a second successive year.
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NewsVideo: Co-op Christmas ad highlights convenient locations
The Co-op has unveiled its Christmas TV advert which highlights the benefits of its vast store estate.
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OpinionComment: The grocery battle heats up as Lidl and Aldi target more affluent customers
Discount supermarket chain Lidl has launched its first television advertising campaign in the UK in its latest attempt to grab middle class shoppers from the likes of Tesco and Sainsbury’s.
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AnalysisCampaign of the week: Shop Direct's Very advert to stand out for festive party goers
Shop Direct’s new eye-catching campaign for its Very brand uses special effects in the setting of an office Christmas party to promote its partywear range in the run up to the festive season.
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NewsJacques Vert Group launches department store-style outlet format
Mature womenswear business Jacques Vert Group is launching a new department store-style outlet format for all nine of its brands.
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NewsVery and John Lewis take centre stage in ITV's Christmas Shopping Wars tonight
Retail will take centre stage on prime time ITV tonight as companies including Very and John Lewis discuss their plans for the festive period in ‘Christmas Shopping Wars’.