All Marketing & branding articles – Page 71
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NewsAldi’s march unstoppable as it steals share from big four
Aldi’s relentless quest to tempt middle-class palates gained added bite this week as new data revealed the extent of custom it has swallowed up from the big four.
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NewsThe Range launches Christmas ad as profits rise
The Range has launched a Christmas ad showcasing its ‘surprising’ product quality and prices and full-year profits have soared.
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NewsMorrisons grows new customers by 150% using phone data
Morrisons has increased its number of new and reactivated customers by 150% by targeting postal areas where people shopped with other grocers.
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NewsMarks & Spencer adds fairy tale magic to Christmas campaign
Marks & Spencer has added some fairy tale magic to its Christmas campaign, which features stars such as Helena Bonham-Carter.
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AnalysisCampaign of the week: DFS hopes festive fulfilment pledge will win customers over
DFS promises in its new campaign that it will deliver sofas on time for Christmas, but it is questionable whether this fulfilment pledge will be enough to sway consumers to make such a big investment in the run-up to the festive holiday.
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NewsSainsbury’s Brand Match advert banned by watchdog
Sainsbury’s has been forced to make amendments to a marketing campaign for its Brand Match price matching service.
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GalleryIn pictures: Oasis launches first celebrity partnership with The Saturdays singer Mollie King
Oasis has today launched its first celebrity partnership with singer Mollie King from girl band The Saturdays.
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NewsBreakfast briefing: Retail news on Waitrose, Robbie Williams and Sainsbury's
Retail news round-up October 18, 2013: Waitrose to start selling beef bone marrow and Ikea to launch integrated marketing campaign
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AnalysisCampaign of the week: Morrisons promotion fails to truly reward loyal customers
Morrisons is the first grocer to launch its Christmas advertising, but this campaign raises a question over whether its festive promotional tactics will work.
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AnalysisAnalysis: Apps are here to stay, so how can retailers best use them?
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
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NewsBreakfast briefing: Retail news on Waitrose and Ikea
Retail news round-up October 17, 2013: Waitrose to start selling beef bone marrow and Ikea to launch integrated marketing campaign
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NewsThe Works launches loyalty scheme in 'value sector first'
Discount bookseller and stationer The Works has launched a loyalty scheme, which it has called a first for the value sector.
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OpinionComment: Make your business the perfect fit for customers
It’s a bit of a chicken and egg type of question about what came first: the retailer or the customer? Does the retailer meet the needs of the consumer or create them?
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NewsJaeger outlines five-year strategy to revamp brand and draw on heritage
Jaeger has unveiled plans to rebuild its UK business before expanding internationally as part of a five-year strategy that includes returning it to the black by next year.
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AnalysisAnalysis: Cost-conscious consumption is here to stay
Shopping habits have changed dramatically since the onset of the recession as consumers sought ways to spend less in the harsh economic environment. But when the good times return, which habits will remain?
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OpinionRetail surgery: How can data be used to drive personalisation?
Retailers are striving to deliver relevant and personalised experiences across all shopping channels.
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NewsJohn Lewis fills 'gap in armoury' with launch of its first loyalty scheme
John Lewis is to launch its first loyalty scheme as it aims to build knowledge of its customers and fill a “gap in its armoury”, Retail Week can reveal.
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NewsBreakfast briefing: Retail news on Ted Baker and Home Bargains
Retail news round-up October 10, 2013: Ted Baker launches ‘tongue-in-cheek’ fashion and style blog; Home Bargains plans 400 new stores as it builds new £70m warehouse
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OpinionComment: What Twitter's IPO will mean for retail advertisers
Twitter has become the latest big name in tech to announce plans to list on the stock market. Following Facebook’s IPO earlier this year, Twitter is said to be hoping to raise $1bn when it floats on the New York Stock Exchange (NYSE).
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NewsSir Philip Green mulls using Kate Moss to launch Topshop in China
Topshop may use its newly-inked partnership with model Kate Moss as a springboard to launch in mainland China next year.