All Marketing & branding articles – Page 75
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NewsWaitrose becomes new publisher of Good Food Guide
Waitrose has become the new publisher of the Good Food Guide as it looks to further build on its reputation as “an authority on good food”.
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AnalysisCampaign of the Week: Sainsbury’s press ads were bold but not clear enough on values
Sainsbury’s was angered by the Advertising Standards Authority’s rejection of its complaint about Tesco Price Promise ads and launched a national press advertising campaign to convince consumers that the Tesco pledge compares apples and oranges.
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NewsBreakfast briefing: Retail news on Selfridges, Littlewoods and Spar
Retail news round-up August 2, 2013: Spar UK launches first branded forecourt store, Littlewoods to launch £1.3m kidswear campaignand Selfridges appoints Steak to handle paid search activity.
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NewsAsda to launch more Christmas round pound deals to appeal to cautious mums
Asda is to ramp up its round-pound deals this Christmas as shoppers count their pennies ahead of the festive season.
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NewsBreakfast briefing: Retail news on Sainsbury's, Tesco and Evans Cycles
Retail news round-up August, 2013: Food sales surge in hot weather, Sainsbury’s receives support from the NFU and Evans Cycles EBITDA falls.
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AnalysisAnalysis: Smart TV, dual screening and ads - how TV's role in retail is changing
TV has come a long way since its black and white beginnings. Suzanne Bearne takes a look at the latest developments and the impact interactive TV could have on retail.
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NewsSainsbury’s considers appeal over Tesco Price Promise ads
Sainsbury’s is considering appealing the Advertising Standards Authority’s (ASA) decision on Tesco’s Price Promise after its hopes that its arch-rival’s ads would be banned were quashed this week.
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OpinionComment: Tesco marketing boss David Wood on ASA decision
Sainsbury’s complaint to the Advertising Standards Authority over Tesco’s Price Promise was today formally rejected. Tesco UK marketing director David Wood comments on the decision.
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NewsOxford Street rebrands as part of five-year plan
Oxford Street has developed a new brand identity as part of a £25m, five-year business plan to drive extra custom to the shopping mecca.
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GalleryIn pictures: Laura Ashley unveils its first hotel
Fashion and homewares retailer Laura Ashley has unveiled its first hotel, which it has kitted out in its own product.
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NewsSainsbury’s attacks Tesco over food credentials as Price Promise approved
Sainsbury’s has hit out at Tesco’s ‘unfair’ Price Promise promotion as the Advertising Standards Authority appears set to dismiss its complaint over the ads.
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OpinionComment: One-off events can’t guarantee retail success
There’s no doubt that ‘feel good’ events, like the birth of the Royal Baby, can have a positive impact on the retail sector.
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Analysis
Campaign of the Week: Tesco changes up its marketing to celebrate its food offer
Tesco’s new Love Every Mouthful campaign moves the focus firmly on to product quality and is part of the grocer’s on-going efforts to get the food business back on track and clean up an image tarnished by the horse meat scandal.
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NewsTesco outguns upmarket rivals as it tops fresh food poll
Tesco has defied doubters by being ranked the top retailer for fresh food, beating upmarket rivals including Waitrose and Marks & Spencer.
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AnalysisAnalysis: Why retailers haven't yet cracked big data
Has managing the retailer-customer relationship become harder with the growth of data, or easier as technology advances?
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AnalysisCampaign of the week: Waitrose conjures movie magic for new Heston Blumenthal ice cream ad
Waitrose’s latest advert for a new ice cream flavour created by Heston Blumenthal continues its theme of presenting the celebrity chef as a modern-day Willy Wonka.
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NewsTesco-owned Blinkbox offers free pilot episodes promotion
Tesco-owned video streaming service Blinkbox is offering a ‘try before you buy’ deal where customers can watch the pilot episodes of series before purchasing.
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GalleryIn pictures: Royal baby fever - M&S, Mamas & Papas and Liberty cash in
Retailers are aiming to make the most of the opportunity provided by the royal baby to draw customers and lift sentiment with some even throwing parties in their stores.
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GalleryIn pictures: Tesco's Love Every Mouthful in-store execution
Tesco this week launched its Love Every Mouthful campaign in the media and in-store. Retail Week takes a look at how the grocer has executed the fresh food marketing push in its shops.
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OpinionComment: Are retailers' attempts to cash in on events such as the royal birth worthwhile?
A personal high point of 2012 was inexplicably becoming regarded as a go-to expert on the Kardashians.