All Marketing & branding articles – Page 79
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AnalysisCampaign of the week: BrandAlley, Alice All Grown Up
Fashion etailer BrandAlley’s Alice in Wonderland-themed campaign is designed to show that luxury on a budget is no fantasy.
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OpinionRetail surgery: How can retailers leverage big data and overcome loyalty card fatigue?
How can retailers leverage big data and overcome loyalty card fatigue?
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OpinionBlog: Tesco launches Iron Man 3 augmented reality app
Supermarket giant Tesco has developed an augmented reality app to tie up with the release of Iron Man 3.
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NewsBoots partners with Weetabix in pay-by-picture trial
Boots has teamed up with breakfast cereal Weetabix to enable customers to purchase a breakfast snack with a picture of it.
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AnalysisCampaign of the week: High and Mighty, The Lengths We Go To
N Brown-owned fashion retailer High and Mighty’s new outdoor advertising campaign aims to broaden the brand’s appeal.
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NewsBrandAlley challenges perceptions of discount sites with new ad
Etailer BrandAlley has unveiled an ad campaign designed to improve the perception of discount fashion.
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News
Albert Heijn introduces economy private-label line
Dutch grocery retailer Ahold’s domestic Albert Heijn division has introduced an economy private-label line called AH Basic. The retailer is gradually replacing its Euro Shopper own-brand with the new line.According to Ahold, the quality of AH Basic products is more consistent than those in the Euro Shopper range and, as ...
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OpinionComment: Marks & Spencer has lost touch with Middle England
Marks & Spencer, along with a number of other stalwart high street brands, has had a tough time recently.
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OpinionComment: A canter through my horsegate
Nearly two months have passed since my “Ratner moment” in the media, and amazingly I still seem to be in a job.
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AnalysisCampaign of the week: John Lewis, Shop Spring This April
Department store John Lewis’ eye-catching TV ads win attention because of their emotive stories and big production values.
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News
Debenhams launches diverse ad campaign starring Paralympic amputee
Debenhams has used an amputee, a glamorous granny and a size 18 model in its new diverse advertising campaign.
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OpinionComment: Retailing needs a new model to build brand loyalty
“Showrooming” involves customers visiting a store to seek advice or to experience a product, but completing the purchase elsewhere.
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NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
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AnalysisCampaign of the week: H&M Conscious Collection
H&M has once again turned to the power of celebrity to promote its wares, but its new ad’s eye-catching visuals are what really sets it apart from the competition.
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AnalysisAnalysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
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OpinionComment: Coherence, consistency, and completeness are key
Today’s consumers live complex lives. At every turn, they are bombarded with information and advice.
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NewsClose encounters of the customer kind
Argos has launched collectable figures of the extraterrestrial family that stars in its advertising campaign.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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OpinionRetail surgery: How do I know if affiliate marketing is right for my business?
How do I know if affiliate marketing is right for my business?
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NewsShoppers back price-matching schemes as Sainsbury’s makes Tesco complaint
Shoppers have thrown their weight behind grocers’ price-matching schemes as controversy over Tesco’s Price Promise promotion mounts.