All Marketing & branding articles – Page 8
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AnalysisThree charts revealing UK consumers’ biggest retail loyalty drivers
Retail Week’s new guide lifts the lid on what really turns 2,000 UK shoppers on to – and off – brands, and features interviews with 10 retail and industry leaders on the consumer strategies inspiring brand advocacy
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NewsWatch: M&S launches Tom Kerridge food ad ahead of crucial Christmas period
Marks & Spencer has unveiled a new marketing campaign focusing on the quality of its food spearheaded by a Tom Kerridge-starring TV ad.
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NewsBP expands retail leadership team with former Lidl marketing director
BP has appointed former Lidl marketing director Claire Farrant as its new vice-president of marketing for the mobility and convenience retail business in Europe.
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Retail VoiceDear marketer, don’t shoot an arrow in the dark
The lack of relevant focus and in-depth data around consumer food habits and preferences is costing retailers and brands in the F&B sector unparalleled lost opportunities each year. Vinhood looks at how to collect the right data points
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NewsTesco chief customer officer Bellini steps down
Tesco chief customer officer Alessandra Bellini is stepping down from her role at the end of September, after nearly seven years with the business.
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NewsM&S opens Wembley Stadium stores alongside healthy eating campaign
Marks & Spencer has opened two stores in Wembley Stadium and launched a grassroots football healthy eating campaign as it builds upon its partnership with the home nations’ football associations, following the women’s World Cup.
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AnalysisStrategy spotlight: Five ways Tesco is storming ahead of its big four peers
Despite squeezed consumer spending and the growing discounter threat, market leader Tesco has consistently held on to its dominant market share. Amid initial signs of food inflation starting to ease, our Retail Week analysts examine five ways we expect the grocery giant to intensify its focus and maintain its competitive advantage
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NewsJohn Lewis makes senior marketing hire to ‘deepen customer relationships’
John Lewis has strengthened its marketing clout with an appointment to lead its newly created customer planning team.
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AnalysisWhat to expect from the 2023 Christmas adverts
The all-important festive ad – Retail Week finds out what it takes to get it right
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InterviewQ&A: eBay’s Kirsty Keoghan on how Love Island tie-up is rekindling passion for pre-loved fashion
Retail Week pulls eBay’s global general manager of fashion Kirsty Keoghan for a chat about the impact of the Love Island partnership, the steps retailers can take to become more sustainable and being the “OG of selling pre-loved fashion”.
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AnalysisDunelm x Pets at Home: Retail collaborations dreamed up by ChatGPT
There’s been a bit of a collaboration drought of late, so we asked ChatGPT to come up with some new retail partnerships and ran the responses through AI image generator Midjourney to see what they might look like.
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Retail VoiceGolden rules for the golden quarter: Adding retail media to your marketing mix
Temperatures might be soaring across Europe, but Christmas bells are already ringing for many brands. The golden quarter is fast approaching and Analytic Partners believes the one wish retailers should not miss from their lists this season is retail media
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AnalysisAre retailers missing an open goal during the women’s World Cup?
After more than 87,000 spectators watched the Lionesses score their winning goal in the Euro final last year, hopes are high as the Fifa Women’s World Cup kicks off. Retail Week finds out what opportunities the event presents for retailers
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NewsExclusive: Primark’s Barbie collection bags ‘incredible’ sales
Primark’s Barbie product collection, launched in partnership with Barbie: The Movie, has recorded standout sales in its first week.
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AnalysisBarbie-mania: How much is the hype going to be worth to retail?
Will the hype translate into retail sales? How long will it last? And what’s the next zeitgeist picture you should have on your radar?
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GalleryInside NYX’s Barbie beach club in Covent Garden
A week before the release of the highly anticipated Barbie movie, makeup and beauty brand NYX has opened its Barbie beach club pop-up store in Covent Garden, London.
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NewsExclusive: Selfridges to host ‘immersive joyride’ for Barbie movie
Selfridges London is to “turn pink” in honour of the upcoming release of Barbie: The Movie.
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AnalysisAre fashion influencers still influential in 2023?
With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years.
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NewsTikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
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NewsM&S launches members’ prices for Sparks loyalty scheme
Marks & Spencer has become the latest retailer to offer lower prices to members of its loyalty scheme.