All Marketing & branding articles – Page 88
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NewsVictoria Plumb to launch first television campaign
Online bathroom retailer Victoria Plumb will launch its first TV advertising campaign next week to drive brand awareness.
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NewsVideo: Littlewoods launches autumn ad campaign
Online department store Littlewoods has invested £2.3m in its autumn advertising campaign which highlights the benefits of its payment plan.
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NewsB&Q marketing director Katherine Paterson steps down
B&Q marketing director Katherine Paterson is leaving the DIY retailer after two years in the role to explore opportunities outside parent company Kingfisher.
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NewsAsda hit by website glitch
Asda has been hit by a website glitch affecting its Price Guarantee scheme that has meant customers have claimed for food vouchers worth thousands of pounds.
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AnalysisCampaign of the week: Sainsbury’s, No Need To Shop Around For Great Deals
In the ferociously competitive grocery market, price has rarely been more important. Sainsbury’s aims to push its successful Brand Match pledge further with a £2m awareness campaign, and has taken aim at Asda and Tesco.
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NewsWalmart boss Cheeseright: 'Low price is our best loyalty scheme'
Asda’s everyday low prices stance means it does not need to launch a loyalty card, according to Walmart boss David Cheesewright.
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AnalysisAnalysis: Lessons from the September reporting season
A raft of retailers ranging from John Lewis to Argos and spanning food to homewares updated last week. Retail Week examines the picture they paint of retail conditions.
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OpinionComment: Dispatches' Poundland investigation
The real message from last night’s Dispatches programme about Poundland is surely the extent to which retailers are providing consumers with great value in these straitened times.
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AnalysisTopshop’s digital fashion show: What retailers need to know
Topshop has hailed its new social media campaign launched at London Fashion Week a success. Retail Week takes a look.
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NewsVideo: John Lewis launches new TV advert
John Lewis has launched its latest TV advertising campaign to promote its Never Knowingly Undersold strapline.
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NewsTopshop claims record online audience for fashion show
More than 2 million people in 100 countries tuned into fashion retailer Topshop’s livestreamed fashion show at London Fashion Week yesterday.
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AnalysisCampaign of the week: Marks & Spencer, For Every Woman You Are
Marks & Spencer has long been known for its celebrity adverts, from the successful Twiggy campaigns to last year’s less appealing X Factor Christmas ad.
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NewsBhs launches major advertising campaign
Department store business Bhs is launching a TV and press marketing campaign designed to “signal the real change” happening at the business.
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OpinionComment: Invest in your online strategy
At five months pregnant with baby number one, I am the goldmine customer for many retailers.
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AnalysisCampaign of the week: Debenhams, Life Made Fabulous
Last week Debenhams launched the fourth instalment of its Life Made Fabulous campaign, promoting the retailer’s star line-up of designers.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
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AnalysisAnalysis: How can retailers raise brand awareness?
It’s no longer all about price – retailers must entice customers through an accessible, engaging brand. Rebecca Thomson finds out why retail is becoming more brand aware.
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OpinionComment: Portas must encourage high street retailers to target local customers online
“Erosion, neglect and mismanagement” has led the British high street to the point of extinction, according to Mary Portas, but she’s overlooking a very simple truth.
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NewsMarks & Spencer unveils autumn ad campaign
Marks & Spencer will air its latest advertising campaign, in which product rather than celebrity models take centre-stage, tomorrow evening.
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OpinionComment: How to avoid the race to the bottom
In a tough economy where rising costs and fears over unemployment are battering consumer confidence, it is inevitable that retailers will put price to the fore in their propositions.