All Marketing & branding articles – Page 93
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AnalysisCampaign of the week: Burberry, Autumn 12
Burberry’s latest campaign, shot for its autumn and winter 2012 collection, launched on June 1.
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NewsWickes ploughs £10m into lowering prices
DIY retailer closes loyalty card scheme to invest in lower price strategy
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NewsHarrods signs Christmas deal with Disney
Harrods has tied up with US entertainment giant Disney which will see the luxury department store showcase a “glamorous take on Disney’s fairy tale Princesses” this Christmas.
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NewsBHS goes on Sale with Jubilee Spectacular
Arcadia-owned department store BHS has launched a Jubilee Spectacular Sale today for five days over the bank holiday weekend.
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NewsRetailers sign up to location-based deals partnership
Retailers including House of Fraser, Tesco and Primark have teamed up with American Express and location based social network Foursquare to offer customers location-based deals .
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NewsVideo: Tesco launches retro Jubilee TV advert
Tesco is running a nostalgic 1950s advert over the Queen’s Diamond Jubilee weekend.
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NewsMultiyork widens offer with entry-level range
Furniture retailer Multiyork has introduced a new entry-level price point range to widen its offer as it gears up to relaunch its website.
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AnalysisCampaign of the week: Sainsbury’s, Jubilee Family Festival
Not content with sticking to the Jubilee-themed adverts other retailers are relying on, Sainsbury’s is putting on an entire festival.
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NewsHomebase to launch ad campaign for Habitat range
DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products.
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NewsSuperdrug considers localised product offer
Superdrug is considering localising its product offer in stores to better meet local needs.
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NewsVideo: Phones4U tops retailer-filled most complained about ad list
Phones4U’s advert inspired by horror movie The Ring was the most complained about ad of 2011 according to the Advertising Standards Authority.
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NewsTesco launches Ocado style online delivery offer
Tesco has rolled out its Delivery Saver offer which allows online customers to save on delivery charges by signing up to a subscription service nationwide today.
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AnalysisWalmart prospers in US but stuggles with digital
Recording its third consecutive quarter of positive comps growth, it appears Walmart has finally found momentum in the US by going back to basics Walmart US reported a 2.6% rise in first-quarter like-for-like sales, excluding fuel, last week.
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AnalysisCampaign of the week: Halfords, A Summer to Remember
Halfords’ Christmas advert was a successful attempt to make the retailer’s advertising more emotive – it showed a little girl enjoying her Christmas bicycle throughout the year – and the bike and car parts retailer has chosen a similar approach for its spring and summer advert.
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NewsTesco revamps ready meal range
Tesco has unveiled a multi-million pound revamp of ready meals across all its ranges.
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NewsHoF drives online investment as ecommerce sales grow
House of Fraser is “investing heavily” in online operations and has switched one of its distribution centres to online-only fulfilment as multichannel grows.
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NewsSainsbury's reprimanded after Asda complaint
An advert for Sainsbury’s Brand Match has been banned after a complaint from Asda over its wording.
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AnalysisHow Facebook has changed retail
As Facebook floats with a valuation of more than $100bn, Retail Week asks what advantages the social network has created for retailers?
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NewsOak Furniture Land to increase store numbers
Oak Furniture Land is to more than double store numbers over the next 18 months after strong growth in the past year.
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AnalysisCampaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.