All Marketing & branding articles – Page 94
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OpinionAs Clinton Cards collapses, what are the PR lessons from retail failures?
In old black and white Westerns, the shopkeeper who runs the general store is at the heart of storytelling in the community.
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AnalysisWhat’s in store for the high street?
After years of economic turmoil and the advance of digital, the high street is undergoing a period of unprecedented change. Rebecca Thomson considers how things might look like in a decade.
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OpinionValue sector facing a shake-out
So the UK is again in recession. GDP figures last month confirmed fears of a double dip and prompted speculation over the impact on consumer confidence.
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NewsHalfords drives leisure range with summer TV ad
Halfords is pushing its leisure range of ‘staycation’ holiday essentials with the launch of a a nostalgic summer TV ad campaign tonight, May 16.
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OpinionTime to get smart with CRM
As is the case with multichannel integration, customer relationship management (CRM) is a term that’s been around for years yet too few retailers appear to be practicing it.
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AnalysisHow to attract international shoppers
As a big summer of tourism approaches, Alison Clements finds out why the UK has such appeal to international shoppers, what they like to buy and how retailers can attract them.
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NewsM&S launches Simply M&S food range with value focus
Marks & Spencer is aiming to boost its food basket size with the introduction of a new brand, Simply M&S, which offers everyday food and kitchen cupboard staples at competitive prices.
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AnalysisMorrisons invests in value to win shoppers
Like-for-likes have slipped for the first time in years as the battle on deals hots up, but Morrisons is sticking to its guns.
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OpinionSainsbury’s prepared for challenges ahead
Another solid performance from Justin King and his team at Sainsbury’s has added some much needed cheer to the turbulent UK grocery sector.
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AnalysisCampaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
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NewsKing: Sainsbury's has the edge in the grocery market
Sainsbury’s boss insists the retailer is leading the way on quality and service.
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OpinionFrench retail: Vive la différence
The view, admiringly or not, that the French differ intractably from their neighbours, is enshrined in cliche.
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OpinionTesco Value makes way for Tesco Everyday Value
So, Tesco Value, the iconic economy private-label launched in 1993, will soon be no more.
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AnalysisDiamond Jubilee: Raising consumer spirits
Consumer spirits are low but as a summer of big events nears, kicked off by the Diamond Jubilee, retail could have a moment in the sun.
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Opinion2012 could be the year of the staycation
Staycations and a summer of sport can help ensure a happy holiday season, says David Wild.
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OpinionMultichannel boost for N Brown
Home shopping group N Brown’s full-year profits came in a little shy of some analysts’ expectations but all sorts of developments are under way which should position the retailer well for the future.
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NewsOcado: What lies ahead for the etailer?
The hope is that Ocado’s new fulfilment centre will put operational issues firmly behind it.
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NewsVideo: Tesco debuts Everyday Value TV advert
Tesco launched its Everyday Value advertising campaign with a TV ad last night.
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AnalysisLondon 2012 Olympics: The final countdown
The London 2012 Olympics are in sight and soon parts of the UK will be busy with sports-loving visitors. Rebecca Thomson reveals what retailers need to do to capitalise and score a podium finish.
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AnalysisJohn Lewis and Temperley: Why collaborations help retailers
John Lewis’ new project with Alice Temperley is the latest in a long line of partnerships between retailers and designers – with M&S teaming up with Terence Conran and H&M signing up a collection of big names, the trend shows no sign of going away.