All Marketing & branding articles – Page 95
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AnalysisCampaign of the week: eBay, My Mix
EBay’s product mix is wide and varied, and its fashion advertising has always played on this.
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NewsGrocers battle for frozen food market share
A fight for frozen food spend has broken out in the grocery sector as supermarkets launch a flurry of deals and specialist Iceland gains market share.
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AnalysisAnalysis: Warming up shoppers to the new Tesco
Transforming Tesco’s image and improving shopper experience are at the heart of boss Philip Clarke’s plan to return it to form.
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NewsIceland enters money-off coupon battle
Iceland has waded into the grocery marketing battle with a new money-off coupon.
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AnalysisFMCG: What lessons can retailers learn?
Whether it is leadership or consumer insight, retailers can learn a lot from FMCG firms.
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NewsTesco launches £10 off voucher deal
Tesco has taken the initiative in the battle to win grocery spend with a new £10 off voucher.
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OpinionThe Retail Week Power List is imminent...
The Retail Week Power List is being assembled and it is a matter of record that I disagreed with the choice last year, arguing that Philip Clarke should have been number one.
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OpinionWhen a drip becomes a flood
Retailers must embrace change early rather than let it engulf them, says Simon Burke.
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OpinionTesco’s revival relies on getting basics right
At one point in the run-up to Wednesday’s announcement by Tesco chief executive Philip Clarke, it seemed he would be left with little to say.
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OpinionRetail surgery: How can I combine a customer database and social media?
We have an existing customer database and we are very active on social media. How do we combine the two for greater effect?
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NewseBay launches new spring ad campaign for fashion
EBay is to launch a spring advertising campaign to showcase the brands which sell on its Fashion Outlet site.
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AnalysisPlastic bag levy: What do retailers need to know?
A levy on plastic carrier bags in Wales has resulted in a steep fall in their use by consumers, but is it the right way to help the environment?
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AnalysisCampaign of the week: Marks & Spencer, Here Comes the Sun
Marks & Spencer has returned to its ‘M&S girls’ for the latest ad campaign, after a much discussed change in direction last year.
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OpinionRetail surgery: How can I streamline my branding, store design and merchandising?
How can I make sure my branding, store design and merchandising processes are all brought together in a more streamlined process?
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OpinionGo beyond the spin to focus on products and service
Grabbing people’s attention is the first step, keeping them buying is the next, says Lord Kirkham.
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AnalysisThe store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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NewsArgos to widen revenue stream by selling adverts
Multichannel retailer Argos is to add a new revenue line to its mix by selling advertising space in its catalogue, in stores and online.
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NewsHalfords to invest £6m driving growth
Halfords is to “focus on growth” and drive its credentials as a service-and-solution provider by investing in staff training and marketing.
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NewsTesco puts £110m advertising account under review
Tesco is reviewing its communications strategy as it looks to improve its brand perception in the UK.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.