Not On The High Street is partnering with Deliveroo to offer personalised gifts on demand

The gifts and cards etailer has partnered with Deliveroo giving customers access to on-demand delivery of more than a thousand gifts and personalised products in 25 minutes.

The deal will allow at least 15 small brands across London to feature on the Deliveroo app under the umbrella of Not On The High Street, with more independent brands on the gifting site able to sign up as the partnership expands.

This marks the first time Deliveroo customers can order personalised gifts on demand, ranging from jewellery and homeware accessories to toys and games.

Not On The High Street chief executive Leanne Rothwell said: “We are delighted to partner with Deliveroo to expand their gifting range. At Not On The High Street, we are dedicated to championing small brands and connecting customers with the range of high-quality, distinctive and thoughtful products that they offer.

“Not only does this collaboration with Deliveroo offer an incredible opportunity for our small brand partners to reach a wider audience, but it allows customers to find something special to mark any occasion, even at the very last minute.”

Deliveroo chief operating officer Eric French said: “We are delighted to welcome Not On The High Street to the Deliveroo platform. We are passionate about helping small independent businesses grow and reach new customers. That’s why we’re excited to partner with Not On The High Street, who expertly curate the best of small brands, making them the perfect partner.

“More and more people are turning to small businesses and independents for special gifts, and our customers will now be able to do just that on demand. We are excited by the continued expansion of ‘Deliveroo Shopping’, and this latest collaboration shows how we are bringing more of the UK’s most loved brands to our customers’ doors.”