TikTok Shop has achieved its highest ever sales over Black Friday
Exclusive: TikTok Shop has revealed it achieved “record-breaking” sales over Black Friday, making it the platform’s biggest ever UK sales event to date, Retail Week can reveal.
It recorded a 179% year-on-year rise in revenue over the Black Friday period, with a 131% annual increase in the number of shoppers turning to TikTok Shop to explore brands and access to discounts.
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