MFI has launched its biggest Christmas marketing campaign to date, to promote its new branding in the run-up to the critical Boxing Day Sales.
Last week, MFI launched a£10 million TV, print, online and radio campaign to coincide with the unveiling of its black-and-white branding.
MFI marketing director Michael Greenhalgh said: “We have a lot of things to tell our customers in terms of new branding, product ranges and services and want to get everyone thinking about MFI in a different way and ahead of other retailers when they think about where to go in the Sales.”
As part of the campaign, MFI launched the first of its dedicated online microsites this week to promote its kitchens and services. The site – Mfikitchenideas.co.uk – guides visitors through choosing and purchasing kitchens with the help of interactive experts.
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