All Mint Velvet articles
Mint Velvet is a multichannel women’s fashion retailer launched by the former senior team at fashion brand Principles in 2009. Pitched to fill a gap for affordable fashion for the 30-something market, “relaxed glamour” stands at the heart of its ethos. Mint Velvet designs its entire collection in house in largely neutral tones and high-quality embellishments. It operates a number of standalone and concessions stalls in international markets, including Dubai, Singapore and the Netherlands. It also has dedicated websites for European countries including France, Germany, the Netherlands, Spain and Switzerland.
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Retail Navigator Analysis
Mint Velvet (Overview)
Mint Velvet is a multichannel women’s fashion retailer launched by the former senior team at Principles in 2009. Pitched to fill a gap for affordable fashion for the 30-something market, its “relaxed glamour” concept has clearly struck a chord, with annual revenues nearing £150m.
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Retail Navigator AnalysisMint Velvet (SWOT)
The founders have extensive experience in the fashion industry and the relationships they have built up over the years enabled them to launch Mint Velvet from scratch and scale up the business in a very short period of time.
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Retail Navigator AnalysisMint Velvet (People)
Former Principles director Liz Houghton is co-founder and chief executive.
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Retail Navigator AnalysisMint Velvet (Financials)
Mint Velvet experienced a downturn in sales in the year to 30 December 2023 (FY2023), falling 2.7% to £139.8m. The fashion retailer said the decline was driven by “a tough” fourth quarter, as the cost-of-living impacted consumer spend, with the prior three quarters level on the year (in like-for-like sales terms).
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NewsMint Velvet sales top £10m in first year
Womenswear chain Mint Velvet has notched up sales in excess of £10m in its first year of trading and “exceeded expectations”, said managing director Liz Houghton.
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NewsMint Velvet to drive ‘destination appeal’ of online flagship store
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
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NewsMint Velvet unveils its first collection
Clarks chairman Peter Davies’ new retail venture Mint Velvet unveiled its first collection this week.
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NewsPeter Davies brands ‘son of Principles’ venture Mint Velvet
Clarks chairman Peter Davies has named his new fashion venture Mint Velvet and will debut the brand online and in 13 House of Fraser concessions in mid-October.
