All Multichannel articles – Page 160
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News
Maplin to offer free wi-fi in stores as multichannel review kicks off
Maplin has revealed it is to offer free wi-fi in store as the retailer reviews its multichannel business.
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Opinion
Comment: Customer experience is key to improving conversion
While it is tempting to exploit technological tools to improve the aesthetics of digital platforms, many retailers still fall down on features required to deliver ease of use.
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Opinion
Comment: Is using mobiles in stores showrooming?
Many retailers are concerned about shoppers using mobiles in their stores for ‘showrooming’. But, what do shoppers actually use mobiles for?
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Opinion
Comment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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Analysis
Analysis: What's the best route to international markets?
As trading conditions in the UK remain tough, retailers are looking overseas for growth. We look at the potential and pitfalls of the various routes to international markets.
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News
Ikea to use augmented reality in 2013 catalogue
Ikea is to use augmented reality in its 2013 catalogue. The new features will let consumers access films, interactive experiences and photo galleries using their smartphones, it has been reported.A digital version of the catalogue will be released in the US on July 31 and the print version will be ...
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Analysis
Technology: The rise of interactive retailing
Retailers are increasingly enhancing the in-store experience through interactive technologies. Liz Morrell looks at what it takes to create a seamless customer journey.
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Opinion
Retail Surgery: How can I maximise sales from mobile devices?
I am keen to use mobile as a sales channel, but how can I maximise its impact?
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News
Shop Direct earnings soar as new brands outperform
Tight stock control and efficient management of customer credit boost home shopping giant.
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News
Analysis: Jacques Vert Group - Merger creates new strategy
The newly created group has a busy year ahead as it bids for share of its specialist market.
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Analysis
Campaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.
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News
Hobbycraft to drive multichannel as profits rise
Arts and crafts specialist Hobbycraft is to ramp up its multichannel offer.
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Opinion
Comment: Halfords gears up for the future
It is a cruel irony that the week that Bradley Wiggins became the first Brit to win the Tour de France, the boss of the biggest bike seller in the country was handed his P45.
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Opinion
Comment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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News
Walmart launches classroom supply lists online
Walmart has launched an online compilation of classroom supply lists for schools across the entire country.Classrooms by Walmart, introduced by the company’s @WalmartLabs division, enables parents to find their children’s classroom supply lists and purchase the items via Walmart.com or at their local Walmart store.According to Walmart, it is the ...
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Opinion
Comment: Time for retailers to get a mobile strategy
Mobile is redefining how consumers shop and engage with a brand, and many of us are now shopping on the go.
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Analysis
Technology: Retailers must share innovation with customers
Walgreens this week announced that it has become the first national retailer to maps its stores in a mobile app. That would certainly be good, were it not for the fact that it’s unlikely many of Walgreens’ customers will ever know about this.
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News
Argos debuts Habitat products in new catalogue
Argos launched its autumn 2012 range and new catalogue on Saturday which for the first time includes products from homewares chain Habitat, which owner Home Retail Group bought out of administration last year.
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Opinion
The pound stores look quids in for growth
The addition of industry veteran Andrew Higginson to the board of Poundland and Monday’s news that 99p Stores has posted an uplift in profits is further evidence of the maturing status of the single-price sector.
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Analysis
Foreign-language websites: What do retailers need to know?
As Debenhams launches a German-language website, is multilingual ecommerce the way forward?