Health and beauty retailer Neal’s Yard Remedies has appointed Shirin Valipour as director of marketing as it steps up its expansion plans.
The company has restructured its marketing department, which will now look after brand evaluation and proposition, competitive repositioning, image, and strategic product range analysis.
Valipour has more than 20 years experience in the health and beauty sector on the client side, with brands such as L’Oreal, Schwarzkopf, Clairol and Unilever. Valipour has also worked on the agency side with McCanns, among others.
Peter Kindersley, owner and chief executive of Neal’s Yard Remedies, said: “This is an exciting time for this great British heritage brand – we are the leaders in our field of natural health and beauty and we are very excited to have Shirin on board who has already made a positive impact on our brand.”
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