Store gallery: Lego goes big on experience at revamped Leicester Square flagship

Crowds at the opening of Lego's new Leicester Square store

Toy brand Lego has unveiled an expanded and refurbished Leicester Square store.

The shop, at 805 sq m (8,665 sq ft), is now 300 sq m (3,229 sq ft) bigger than its predecessor – the largest Lego store in the world – and features a variety of experiential features.

 

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