Former River Island marketing boss joins retailer
Fashion retailer New Look has announced the appointment of Guy Lister as director of marketing. As reported by Retail Week in December, Lister joins the Weymouth-based retailer from River Island, where he was director of marketing and international development.
His work at River Island included the development and implementation of its marketing strategy, the launch of its transactional web site and the overseeing of its PR function. Prior to River Island, Lister spent a number of years at Marks & Spencer.
Lister will report to New Look managing director Carl McPhail. 'He [Lister] has a great track record and his appointment underlines our commitment to developing our brand. His international experience will also support our growth outside the UK,' said McPhail.
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