All Nike articles
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NewsJD Sports holds firm on outlook but warns of uncertainty over tariffs
JD Sports said it has started the year “in line with expectations” but warned that its guidance for the 2026 financial year excludes the pending impact of changes to tariffs amid a “volatile” trading environment.
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NewsShein takes the lead in the global apparel market for another year, says GlobalData
New analysis from GlobalData revealed that Shein has increased its market share forecast once again, as shoppers look for value amid challenging economic conditions.
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NewsFrasers enters new retail partnership to expand ‘ambitious international growth plans’
Frasers Group has entered a new strategic retail partnership to enhance and support its growth of Sports Direct in international markets.
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NewsNike is vowing to ‘return sport to the centre of everything we do’ as sales fall
Nike’s new boss has pledged to act fast to restore the trainer brand and retail giant’s fortunes as he reported a quarterly sales fall.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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NewsJD Sports boss says Nike’s troubles aren’t a cause for concern
As JD Sports posted an increase in sales and profit for the six months to August, one of its largest brand partners, Nike reported its biggest drop in sales since the pandemic. But chief executive Régis Schultz said Nike’s troubles have little to do with its performance as he maintains a positive outlook ahead of the golden quarter.
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Retail Navigator AnalysisNike (Financials)
Nike saw sales come under pressure in its latest financial year to 31 May 2024 (FY2023), up 0.3% to $51.4bn (£41.3bn) on a reported basis. Revenues in its fourth quarter fell 2% with sales across Nike Direct down 8%.
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NewsNike’s chief executive is to step down following tough period
The chief executive of sportswear giant and retailer Nike is to stand down next month and be replaced by a veteran of the business.
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AnalysisHarnessing the power of content: The strategies setting Elemis, Boots and Nike apart from the competition
This deep dive is the third in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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NewsJD Sports has become Nike’s first global partner as it takes loyalty scheme to USA
JD Sports has extended its retail partnership with Nike’s loyalty scheme to the US, making it the sportswear giant’s first global partner for the popular rewards programme.
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Opinion‘Nike’s D2C woes highlight the perils of overlooking retailers and their strengths’
Cutting so many retailers out of the supply chain was a classic case of Nike cutting off its nose to spite its face, says George MacDonald
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Retail Navigator AnalysisNike (Strategy)
Disappointing sales and increased competition from the likes of Adidas, On and Hoka mean Nike has some catching up to do when it comes to product innovation and speed to market. New initiatives include its ‘Speed Lane’ - which covers its entire product creation process.
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NewsNike lowers guidance as it turns in flat sales performance
Nike has lowered its guidance for the upcoming financial year as it has reported a flat performance in sales.
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DataThe retailers ranked among the most valuable global brands
With consumer habits changing and new brands entering the retail space every day, Retail Week takes a look at the global brands deemed the most valuable in 2024, according to Kantar BrandZ.
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NewsNike to cut jobs as part of cost-saving measures
Global sportswear giant Nike will cut nearly 2% of its total workforce as it looks to reduce costs after predicting slowing demand and “softer” sales in the second half of the year.
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NewsNike plans $2bn cost savings as it posts soft sales outlook
Nike has outlined plans to make $2bn (£1.6bn) in cost savings over the next three years as demand slows and it looks ahead to a “softer” second-half sales outlook.
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NewsExclusive: Nike secures former Victoria’s Secret site for new flagship
Sportswear giant Nike has secured the former Victoria’s Secret premises at the Trinity Leeds shopping centre for its newest flagship, Retail Week can reveal.
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AnalysisCustomer 2024: Three trends shaping the digital strategies of H&M, Nike, Ikea and more
As customer expectations continue to rise, retailers must make every online touchpoint count. Building on consumer research, we explore where retailers are already investing to stay ahead of the curve – and what trends will stick.
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NewsNike pledges to build success with ‘greater consistency and speed’
Sportswear giant Nike is to double down on drivers of success after a first quarter in which it beat earnings expectations but missed anticipated sales.
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DataFashion Forward: The top 10 retailers set to dominate fashion by 2026
Frasers Group, Next, Marks & Spencer, JD Sports and Primark will be fashion’s big five within three years. Retail Week investigates why
