All Nike articles
Established in 1967, Nike Inc is the world’s largest seller of athletic footwear and clothing. Based in Oregon in the US, its brands include Converse, Hurley and Jordan as well as Nike. It sells its products through Nike-owned retail stores and digital channels (Nike Direct operations), as well as via third-party retail accounts and a mix of independent distributors and licensees in virtually every country around the globe.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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NewsJD Sports boss says Nike’s troubles aren’t a cause for concern
As JD Sports posted an increase in sales and profit for the six months to August, one of its largest brand partners, Nike reported its biggest drop in sales since the pandemic. But chief executive Régis Schultz said Nike’s troubles have little to do with its performance as he maintains a positive outlook ahead of the golden quarter.
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Retail Navigator AnalysisNike (Financials)
Nike saw sales come under pressure in its latest financial year to 31 May 2024 (FY2023), up 0.3% to $51.4bn (£41.3bn) on a reported basis. Revenues in its fourth quarter fell 2% with sales across Nike Direct down 8%.
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NewsNike’s chief executive is to step down following tough period
The chief executive of sportswear giant and retailer Nike is to stand down next month and be replaced by a veteran of the business.
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AnalysisHarnessing the power of content: The strategies setting Elemis, Boots and Nike apart from the competition
This deep dive is the third in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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NewsJD Sports has become Nike’s first global partner as it takes loyalty scheme to USA
JD Sports has extended its retail partnership with Nike’s loyalty scheme to the US, making it the sportswear giant’s first global partner for the popular rewards programme.
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Opinion‘Nike’s D2C woes highlight the perils of overlooking retailers and their strengths’
Cutting so many retailers out of the supply chain was a classic case of Nike cutting off its nose to spite its face, says George MacDonald
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Retail Navigator AnalysisNike (Strategy)
Disappointing sales and increased competition from the likes of Adidas, On and Hoka mean Nike has some catching up to do when it comes to product innovation and speed to market. New initiatives include its ‘Speed Lane’ - which covers its entire product creation process.
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NewsNike lowers guidance as it turns in flat sales performance
Nike has lowered its guidance for the upcoming financial year as it has reported a flat performance in sales.
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DataThe retailers ranked among the most valuable global brands
With consumer habits changing and new brands entering the retail space every day, Retail Week takes a look at the global brands deemed the most valuable in 2024, according to Kantar BrandZ.
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NewsNike to cut jobs as part of cost-saving measures
Global sportswear giant Nike will cut nearly 2% of its total workforce as it looks to reduce costs after predicting slowing demand and “softer” sales in the second half of the year.
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NewsNike plans $2bn cost savings as it posts soft sales outlook
Nike has outlined plans to make $2bn (£1.6bn) in cost savings over the next three years as demand slows and it looks ahead to a “softer” second-half sales outlook.
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NewsExclusive: Nike secures former Victoria’s Secret site for new flagship
Sportswear giant Nike has secured the former Victoria’s Secret premises at the Trinity Leeds shopping centre for its newest flagship, Retail Week can reveal.
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AnalysisCustomer 2024: Three trends shaping the digital strategies of H&M, Nike, Ikea and more
As customer expectations continue to rise, retailers must make every online touchpoint count. Building on consumer research, we explore where retailers are already investing to stay ahead of the curve – and what trends will stick.
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NewsNike pledges to build success with ‘greater consistency and speed’
Sportswear giant Nike is to double down on drivers of success after a first quarter in which it beat earnings expectations but missed anticipated sales.
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DataFashion Forward: The top 10 retailers set to dominate fashion by 2026
Frasers Group, Next, Marks & Spencer, JD Sports and Primark will be fashion’s big five within three years. Retail Week investigates why
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DataFashion Forward: The top 30 fashion retailers by 2026
Fashion retail has experienced a turbulent time, but retailers investing in elevation, partnerships, acquisitions and focused transformation are set to win. Our Retail Week analysts reveal which retailers will lead the sector in 2026.
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AnalysisAre retailers missing an open goal during the women’s World Cup?
After more than 87,000 spectators watched the Lionesses score their winning goal in the Euro final last year, hopes are high as the Fifa Women’s World Cup kicks off. Retail Week finds out what opportunities the event presents for retailers
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NewsNike hails ‘milestone year’ as revenues jump despite fall in margins
Nike has reported an increase in revenues in the fourth quarter and full year ending May 2023, driven by “investment in innovation and digital leadership” as well as the success of its “top strategic partners”.
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DataForecast: How the sports and outdoor sector continues to excel
The Retail Week analyst team forecasts that the UK sports and outdoor market will grow at a compound annual growth rate (CAGR) of 4.6% in the five years to 2026/27 as retailers fight to gain market share in this lucrative category