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How retailers are finding success with Pinterest shoppers

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Panellists:

  • Amy Vener, Global head of retail strategy, Pinterest  
  • Juliet Warkentin, Chief marketing officer, Trouva 
  • Jen Hore, Senior digital brand manager, Trouva 
  • Sarah-Jane Yeaman, Senior manager for digital delivery, Merkle

With large swathes of consumers now social distancing and self-isolating at home, many are turning to digital channels for inspiration and escapism.

But are you talking to the consumer through the right channel, at the right time, and is your messaging hitting the mark?

During this time, Pinterest has experienced record saves and searches.

So how can you get the most out of Pinterest shoppers?

In this digital panel discussion, Pinterest global head of retail strategy Amy Vener shares the latest feature updates driving reach and action from audiences. You also hear strategic insights from Trouva chief marketing officer Juliet Warkentin and senior digital brand manager Jen Hore, as well as Sarah-Jane Yeaman, senior manager for digital delivery at Merkle.

This event took place at 3.30pm on Thursday April 16.

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