The specialist online marketplace posted an 82% surge in operating EBITDA to £3.1m in the year to March 31, spurred by cost efficiencies primarily driven by bringing the business’ digital marketing divisions in house and taking a more targeted approach to advertising spend, prioritizing more profitable customers.

The etailer’s sales were broadly flat year-on-year at £35.2m, as sales declined in the first half year-on-year against promotion-led comparables but rose in the second half.

Notonthehighstreet’s number of active customers increased 3% to 2.6 million, while post-tax losses narrowed to £1.5m from £3.1m the previous financial year.