Home shopping company JD Williams has revamped its shopping Web sites with the help of Zendor. Both operations are owned by N Brown.

Zendor created six grid-based page templates, which JD Williams staff can update without disturbing the look and feel of the site.

JD Williams can now update all its 23 sites, including First Financial, Naturally Close and the Shoe Tailor, with a single content management system.

‘We are already seeing an increase in conversion and customer satisfaction,’ said JD Williams head of e-business Wendy Derbyshire. ‘The oppor-tunity to publish more timely and relevant offers was our number one priority.’

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