Trouva secures £17m investment to fuel overseas expansion

The platform for independent boutiques’ additional funding has been led by Octopus Ventures with additional investment from firms including C4 Ventures and Downing Ventures.

The platform will use the funding to expand its international network of independent boutiques, which currently comprise 40% of Trouva’s retailer network.

Today, the online platform has a network of 800 independent retailers across the UK and 12 other European countries.

Trouva has launched a standalone German website to coincide with the increased funding, as well as appointing former Amazon Fashion Europe director of marketing Juliet Warkentin as chief marketing officer.

Co-founder Mandeep Singh said: “At Trouva, we envision a world where beautiful offline inventory is easily available to all. Over the last 12 months, we’ve taken important steps in achieving this by further extending our platform to the greatest independents across Europe and nearly doubling our network of retailers, with top boutiques achieving hundreds of thousands of pounds of sales through Trouva.com.

“We will be using this latest investment to grow international demand and are excited to officially launch in Germany as we start to broaden our customer base and expand into new European markets. As we continue to scale rapidly, we will also continue to build a world-class team with this funding round. We’re thrilled to bring Juliet onboard as CMO with her experience developing and managing high-profile brands.”