Bryan Roberts’ verdict: To win again Tesco must put shoppers before margin

Tesco must refocus on customers to restore its fortunes

Tesco would do very well to remember that market share should not be seen as an objective – it should be viewed as an outcome.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now