Opinion

Comment: Sainsbury’s Justin King succeeded by listening to customers

By 2014-07-09T14:53:00

By listening to his customers, King was able to rekindle the values of Sainsbury’s and reinstate the retailer as a brand the nation took to heart.

Sainsbury’s CEO Justin King was able to rekindle the retailer’s core values by putting customers back at the heart of company strategy.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now