Comment: Sainsbury’s Mike Coupe on Tesco's 'unfair' Price Promise

Sainsbury's group commercial director Mike Coupe

Sainsbury’s group commercial director Mike Coupe has publicly criticised Tesco’s Price Promise Promotion after Sainsbury’s complaint to the ASA failed. Here he explains his issues with the promotion.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now