Keynote: Generation rent and what it means for retail

George macdonald

In a world of millennials, boomerang children and generation rent, should retailers be doing more to meet the shopping needs of younger consumers? 

John Lewis managing director Paula Nickolds has revealed that the department store business is overhauling its home offer to reflect the shift to generation rent.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now