Opinion: Apps, not in-store screens, are the future

John Ryan

Burberry has just finished a revamp of its global flagship on Regent Street and one thing that is apparent is that much-vaunted tech, trumpeted when the store opened in 2012, has been largely stripped out.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now