‘This grocery ‘price war’ is less battle, more ballet’
By 
Matt Coode2025-04-24T05:30:00
The price war narrative misses the mark. What’s actually happening is a repositioning from blunt price matching to smart price signalling, observes OC&C’s Matt Coode
While the UK retail industry has been buffeted by a seismic set of forces over the last few years, it has been spared the prospect of a bloody price war.
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