‘Today, retailers can harness the power of artificial intelligence in practical ways’

AI-USE

Applied AI can bring efficiency gains, improved decision-making and enhanced financial performance, say McKinsey’s Anita Balchandani and Louise Herring.

The term ‘artificial intelligence’ can conjure up images of Terminators or HAL 9000 in 2001: A Space Odyssey. In reality, this kind of artificial general intelligence is still a fiction.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now