Page joined Asda in 1994 and held a number of positions before becoming non-food trading director.
Before joining Asda, he was a senior buyer at rival supermarket Sainsbury's.
Woolworths chief executive Trevor Bish-Jones said: 'Tony has a strong track record of driving growth and innovation across a broad range of general merchandise categories. He will bring invaluable experience to Woolworths, to help us continue the development of our product offer and supply chain capability.'
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