Asda poaches former Aldi marketing boss for senior role

Zavalis will take up his new role as vice president of marketing for Asda in November and joins from discounter Aldi where he has been director of marketing for the last eight years.

The supermarket said that Zavalis will lead Asda’s marketing team and agency partners to “create and deliver amazing campaigns, connecting customers to Asda’s outstanding quality products at incredible prices.”

Prior to his tenure at Aldi, Zavalis worked for Boots and began his career working for international marketing agencies in the UK and Singapore.

He will report to Asda chief customer officer David Hills, who himself joined the retailer in September, as part of a major shake-up of its senior leadership team.

Hills said: “Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots.

“His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”

Zavalis said: “Asda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.”