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Comment: Store staff are essential for customer insight

By Leo McKee2014-08-13T07:00:00

BrightHouse's Introduce-a-Friend party was suggested by a member of store staff and provides existing customers with an evening when they could bring their friends into the local store and find out more about what BrightHouse has to offer.

Retailers must ensure that their store staff can put their ideas forward as getting feedback from the shopfloor can only improve a business.