Discount Dragon: Meet the pureplay brand setting the value sector alight

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Emerging as a new player in the value market, Discount Dragon is striving to guarantee Brits a bargain. Boss Martin Higginson is co-founder and CEO of parent company Huddled.

The former journalist and long-time businessman acquired the brand in the summer of 2022, building up £75,000 of revenue in its first month of trading, before being made a publicly listed company in 2023.

 

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