The Body Shop has appointed Estée Lauder’s Maddie Smith as its UK boss and further bolstered its top team with a new executive role for its current UK managing director Linda Campbell.
Campbell will step into the position of global retail director, a new board-level role for the ethical beauty retailer.
In her new role, she will be tasked with driving the international rollout of The Body Shop’s Activist Workshop store format and introducing refill stations across the network. The Body Shop first reintroduced refill stations to its stores in 2019 at its Bond Street branch in London.
Campbell will be succeeded as UK and Ireland managing director by Maddie Smith, who is currently Estée Lauder’s retail vice-president for North America.
Smith, who has been at Estée Lauder since 2019, has 25 years of beauty retail experience spanning senior posts at companies including L’Occitane, Superdrug owner AS Watson and Boots.
Both Smith and Campbell report to The Body Shop chief executive David Boynton in their new roles.
“These exciting roles will ensure we carry on growing our company in a post-pandemic world and enable our retail channels to remain a place where customers can enjoy a unique experience, with excellent customer service, not only in the UK and Ireland but across the world,” said Boynton.
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