Frasers Group plans to move global headquarters to ‘support growth’

The group, which owns brands like Flannels, Sports Direct and Sofa.com, has submitted a planning application for a global headquarters campus at Ansty in Rugby, Warwickshire.

The new HQ is expected to generate 7,500 jobs and create £300m in gross value added for the region if the application is approved.

The campus is expected to include logistics space, offices, research and development, retail, a hotel and leisure facilities along with a gym, bookable courts and pitches open to the public.

When asked how the move would affect jobs in Shirebrook, a spokesperson told Business Live: “The proposals for a global headquarters campus will support the growth of the business. No decisions have been made.”

A Frasers spokesperson said: “We have worked closely with local partners to develop proposals for a global headquarters campus at Ansty. This would deliver a well-located, world-class platform to further bolster our elevation strategy, sector-leading ecosystem and growth ambitions. A planning application has now been submitted and we will continue to work with our partners through the planning process.”