Gymshark appoints Carly Natalizia as first chief digital officer

Natalizia joined Gymshark as vice president of marketing in June 2022 and was promoted to global marketing director for the retailer in January this year.

In her new role, Natalizia “will be responsible for scrutinising and optimising the digital journey to better serve Gymshark’s audience and ensure digital growth”.

In a LinkedIn post, Gymshark said: “Gymshark has moved to bring its entire digital customer journey into one place across digital marketing and digital experience, and we’re thrilled that Carly will head up this new function.

“She will be responsible for scrutinising and optimising the digital journey to better serve Gymshark’s audience and ensure digital growth for the brand for years to come.

“Since joining us almost two years ago, Carly has made a huge impression on Gymshark and has brought so much knowledge, insight and impact to the brand. This new function will need very strong leadership and we can think of no better person to lead this than Carly.”

The retailer’s sales grew to £556.2m in the year ending July 2023, up 15% from the £484.5m posted the previous year.

During the same period, EBITDA including exceptional items grew to £40.4m, compared with £37.6m in 2022.