Hush poaches former Feelunique boss for chief executive role

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Womenswear brand Hush has poached former Feelunique boss Sarah Miles to be its new chief executive.

Sarah Miles

Sarah Miles will take up the chief executive role at Hush in January

Miles was previously chief executive of Feelunique and led the digital beauty brand as it grew revenues to more than £100m prior to its sale to Sephora in September 2021.

She will start her new role on January 16, 2023, and take over from Kate Bartman, who will return to her previous role of chief trading officer.

Prior to joining Feelunique, Miles worked at Amazon for five years, during which time she headed up the giant’s European apparel business.

She also spent 12 years at Diageo, including roles as managing director for European wines and managing director for reserve brands.

Miles is also a non-executive director at the British Retail Consortium and paper manufacturer James Cropper.

“I’m thrilled to be joining Hush, which is a brand and business I have long admired for its outstanding customer connection and truly differentiated product proposition,” she said.

“The business’ digital-first model, clear brand purpose and focus on designing quality products help Hush to clearly stand out in a competitive womenswear market.

“I look forward to working together with the rest of the Hush team to build on the important progress made over recent years and to lead the brand through its next phases of strategic growth.”

Hush chair Susanne Given said: “We are delighted that Sarah will be Hush’s next CEO. Sarah has an outstanding track record across some of the world’s leading consumer businesses and I have no doubt Hush will continue to thrive under her leadership.

“Sarah brings not only vast experience of driving strategic growth across several great retailers, but also a broad international perspective and a deep passion for sustainability and purpose-led brands.

“I’d like to place on record my sincere thanks to Kate for her contributions during what has been a pivotal period for the business. She has been instrumental in driving Hush’s continued evolution over the last two years, working closely alongside Roo and Mandy, our founders.

“During her time as CEO, Hush has made excellent progress against its growth strategy, including putting in place the team and infrastructure for continued success. Having stepped back as CEO, we are delighted that Kate will remain part of Hush’s leadership team as the business focuses on delivering the next chapters of its growth underpinned by providing customers with a great, sustainability-led brand experience.”