M&S chair Archie Norman: ‘We want to be the most personalised retailer in Britain’
Marks & Spencer chair Archie Norman has said that the group “wants to be the most personalised retailer in Britain” as it ramps up tech and IT improvements.
Norman, who has been integral to M&S’ turnaround, said that across food, clothing and home, it wants to be focused on personalisation and enhance its reward scheme, Sparks.
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