Feather will join etail giant The Very Group as its new retail managing director, 18 months after his abrupt departure from Fenwick where he was in the process of making an analogue retailer fit for the digital age.

The transition from digital laggard to digital leader serves as a reminder of how versatile Feather has been during his career. He trained as a barrister before embarking on a career as a consultant until pivoting again to spend three years as a category manager at Asda.