In the new world, it seems that’s another rule that can be struck out of the book. This month, we’ve seen 4,500 jobs put at risk of redundancy by Tesco, retail workers at Coast, Karen Millen and Jack Wills facing at best an uncertain future, and little confidence that these are the last headlines on job losses we will see this year in the sector.

While we ‘in the industry’ know that it’s a really big deal, the really big deal is in households across the UK who are feeling the real impact of the revolution in retail.