Q&A: Disney Home boss on retail team-ups and the 'kidult' consumer
Retail Week caught up with Disney’s VP fashion and home Sonia Samra to talk about what’s driving demand, how Disney partners with retailers and which characters will be on the next bestselling collections.
Disney Home has forged partnerships with numerous retailers in the two years it has been open, releasing sell-out character-themed collections with Primark, George at Asda and even premium décor brand Sanderson.
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