Q&A: Former NOTHS exec Ella d’Amato on disrupting social commerce with her new platform
Retail Week sits down with former Not On The High Street (NOTHS) executive Ella d’Amato to talk about her new review-based shopping platform which aims to disrupt the social commerce space.
Ella d’Amato’s new platform, I Love It, aims to redefine shopping by making the experience as authentic as possible. It is designed to recreate that word-of-mouth buzz about brands in the online world, and give people monetary rewards for recommending products they genuinely love.
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