As social media plays a bigger part than ever in the strategies of retailers and brands, LTK co-founder and president Amber Venz Box talks to Retail Week about the power of influencer marketing and how personalisation and trust are vital for success.
Global technology platform LTK (formerly known as rewardStyle and Like To Know It) was founded in 2011 by Amber Venz Box and Baxter Box, offering an innovative way to shop products from retailers and brands via content creators.
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