He will start at the beginning of May, succeeding Richard Boland in the role, and leaves Retail Week after almost a decade.

Brook-Carter led Retail Week’s move to a digital platform and oversaw the growth of events such as Retail Week Live. Retail Trust chair and New Look director Alistair McGeorge said: “The digital future of the trust will benefit from his creative input and knowledge.

“We are pleased to have secured someone with such relevant understanding and knowledge of the future shape and needs of retailing, and with the commitment and passion to drive forward the wellbeing strategy of the trust.”