White Stuff chief executive Sally Bailey to stand down

Bailey, who has taken White Stuff from sales of £14m to £100m while at the helm, is now interested in pursuing other opportunities.

She leaves as performance at White Stuff, which suffered a steep decline in profits in its last financial year as infrastructure changes coincided with tough consumer conditions, returns to form.

In the first five months of White Stuff’s new financial year, to September, revenues surged by 8.1% and EBITDA rocketed 25% year on year.

Bailey said: “The figures have been getting better each month – if they weren’t I wouldn’t be going anywhere.

“There is never a good time to leave a company that you love, but I believe now is the right time for me to make the move. 

“Over the last year I have recruited a strong management team and put in place a robust infrastructure which will enable White Stuff to fulfil its ambitions and potential.”

White Stuff founders George Treves and Sean Thomas, said: “Sally has brought a compelling vision, a fantastic sense of purpose and strong leadership to the business. We’d like to thank her for all the commitment, dedication and passion in building a highly successful and truly unique brand.”

Bailey is likely to stay at White Stuff until at least Easter next year as a search is launched for her successor. She will remain thereafter as chairman of the White Stuff Foundation, which supports a variety of children’s charities.