All The Perfume Shop articles
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News
The Perfume Shop reveals ‘significant step’ in closing gender pay gap
The Perfume Shop has released its latest gender pay gap report, revealing it has made significant steps to close the gap, Retail Week can reveal.
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News
The Perfume Shop is expanding its partnership with Deliveroo
The Perfume Shop and Deliveroo are expanding their retail partnership to further locations following the recent success of the first rollout.
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News
The Perfume Shop has recorded strong Valentine’s sales
The Perfume Shop has reported higher sales in the lead-up to Valentine’s Day as consumers flocked to the stores to buy gifts.
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News
AS Watson promotes from within for new Superdrug property director
The owner of Superdrug and Savers has promoted Clare Jennings internally as the former retailer’s new property director
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News
The Perfume Shop has launched a new retail media proposition
The Perfume Shop has collaborated with health and beauty conglomerate AS Watson’s retail media ecosytem to launch a new retail media proposition.
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News
The Perfume Shop has seen a ‘successful’ Christmas trading period
The Perfume Shop has recorded another successful Christmas as 2 million bottles of perfume were sold between November 28 and December 24.
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Innovation of the Week
The Perfume Shop is using holograms to ‘revolutionise’ customer experience
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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Data
Rapid delivery: is it still all to play for?
Thanks to data collected exclusively for Retail Week by CACI, we can reveal the picture of spend in the rapid delivery market, how Getir managed to crash out of a service that’s in such high demand and the demographic groups it attracted that are now up for grabs.
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Video
The Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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Retail Navigator Analysis
The Perfume Shop (Overview)
Marking their partnership, Deliveroo and The Perfume Shop are running a fun initiative to provide consumers with an “emergency spritz of perfume” in a “limited edition” service labelled “Eau De-Liveroo”. Riders deliver 5ml fragrance samples.
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News
The Perfume Shop partners with Deliveroo to offer on demand ‘emergency spritz of perfume’
The Perfume Shop has partnered with Deliveroo to offer an “emergency spritz of perfume on demand” service called “Eau De-Liveroo Rider”.
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News
The Perfume Shop to hire for 750 Christmas temp roles ahead of the festive season
The Perfume Shop will be hiring over 750 temporary roles from mid-September through to October as it launches its Christmas recruitment programme.
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Retail Navigator Analysis
The Perfume Shop (SWOT)
The Perfume Shop is able to benefit from parent company AS Watson’s economies of scale for sourcing and receives necessary investment to keep its proposition appealing. For instance, group digital investment has resulted in new technology increasing across the business.
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Retail Navigator Analysis
The Perfume Shop (Financials)
Posting a “robust trading performance” The Perfume Shop sales grew 4.6% year on year to £302.4m for the year to 30 December 2023 (FY2023). In an inflationary environment, The Perfume Shop’s pre-tax profit fell 11.8% year on year to £18.6m with a pre-tax profit margin of 6.2% in FY2023 compared to 7.3% the year before.
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News
Deliveroo has partnered with The Perfume Shop for rapid delivery
Deliveroo has partnered with The Perfume Shop, offering customers a selection of designer perfume brands for delivery in 25 minutes.
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Data
Ranking: The 20 biggest beauty retailers dominating the UK market
The beauty market is as competitive as it is lucrative. To see who has the edge over others, we asked Retail Week sister brand Retail Navigator to reveal the biggest beauty retailers in the UK.
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News
AS Watson appoints Malina Ngai as new group CEO
AS Watson Group, which owns Superdrug, Savers and The Perfume Shop in the UK, has appointed Malina Ngai as the new group chief executive, starting May 1.
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News
The Perfume Shop strengthens leadership with two new directors
The Perfume Shop has appointed Karen Harris and Laura Wilkinson to the newly created positions of customer director and online business director, respectively, as it looks to drive growth in both online and offline channels.
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News
The Perfume Shop unveils £2.5m tech investment
The Perfume Shop announced an investment of £2.5m in “industry-leading warehouse automation technology” as it looks to reduce environmental impact and future-proof its distribution capabilities.